How Visit Austin Uses Virtual Tours to Showcase 100+ Local Venues

Visit Austin, the destination marketing organization for Austin, Texas, partnered with Threshold 360 to create immersive virtual tours for over 100 local venues across the city.

By leveraging 360-degree virtual tour technology, Visit Austin was able to showcase the diversity of its local business community — from live music venues and restaurants to hotels and event spaces — giving potential visitors a way to explore Austin before they arrive.

The Challenge

Austin's tourism industry relies on showcasing the unique character of its venues and neighborhoods. Traditional photography and video, while effective, could not capture the full experience of stepping into these spaces. Visit Austin needed a scalable solution that could cover hundreds of venues while maintaining quality.

The Solution

Threshold 360's virtual tour platform provided Visit Austin with a fast, efficient way to capture venues across the city. Each capture takes under 30 minutes with zero disruption to business operations. The resulting virtual tours are embedded on Visit Austin's website and distributed across Google Business Profiles.

The Results

With 100+ venues captured, Visit Austin now offers one of the most comprehensive virtual destination experiences in the country. The tours drive engagement on their website, increase time on page, and give meeting planners and leisure travelers the confidence to choose Austin as their destination.