Nestled on the corner of 7th St. and Ocean in Miami’s renowned South Beach district
A celebrated Art Deco landmark, Avalon Hotel and restaurant served as a backdrop for many films and photo shoots throughout the years, including Scarface, Miami Vice, Sydney Pollack’s film Random Hearts, Old Dogs, and most recently, Bad Boys 3 with Will Smith. The 1955 Oldsmobile convertible parked in front of the restaurant stands as one of the most-photographed cars in America.
Bringing character online
It was the challenge of capturing the energy, and the classic feel of the hotel, that brought Avalon’s Managing Director, Thomas Glassie, to explore virtual tours last year. With the recent changes in economy and travel patterns, the hotel is now largely focused on the local/staycation market, and so website impact, SEO and viewership have become critical considerations.
Inspired by Greater Miami Convention and Visitors Bureau’s use of Threshold 360’s Platform, and the high-quality virtual tours visible at other locations around Miami, Thomas and his team tested Threshold as a solution to bring more of the hotel’s energy and character on-line.
