Most businesses rely on static photos or simple videos to show off their space. Even stitched panoramic tours, while far more engaging, can only take the experience so far.

We kept hearing the same question: how do you make immersive content that feels like a video, performs like a tour, and doesn’t require a drone or a film crew?

That’s where Aether by Threshold360 comes in. 

It’s the next evolution of virtual storytelling—built on AI and powered by a rendering method called Gaussian splatting. From a single 360° capture, it creates dynamic, customizable fly-throughs that look and feel like drone footage.

In this article, we’ll explain how Aether’s immersive view tour technology works, how it builds on what virtual tours started, and how businesses are using it to drive real-world engagement.

 

What is Immersive View Tour Technology?

Immersive view technology allows people to explore a space digitally as if they were there in person. It simulates real-world depth, perspective, and movement by giving viewers the ability to look around, move through, and experience the layout of a location online.

This isn’t a replacement for virtual tours. In fact, it builds on them.

Traditional virtual tours, like Threshold 360’s core product, use panoramic imagery to create interactive, self-guided walkthroughs. 

They’ve helped thousands of businesses share decision-grade information and drive conversions. But immersive view technology takes it a step further by creating video-like fly-throughs that guide the viewer through a space, using dynamic motion and AI-driven rendering.

This idea gained attention when Google Maps launched its Immersive View feature in 2022. That product blends AI, real-world imagery, and predictive modeling to build 3D environments inside select cities. However, it’s only available in a few markets, and Google hasn’t shared any recent updates on a broader rollout.

Tools like Aether now make this level of technology available to individual businesses. With volumetric rendering and AI-powered customization, Aether offers immersive content without the need for drones, motion graphics, or complex editing software.

Key features of immersive view technology:

• Simulates real-world movement and depth
• Creates interactive, customizable walkthroughs
• Powered by AI, often using volumetric or point-cloud data

How Does Immersive View Tour Technology Work?

Immersive view tour technology uses advanced AI to turn a physical space into a navigable, video-like digital experience. It simulates the feeling of walking through a space in real time with natural movement, depth, and perspective.

Compared to our standard tour technology, which uses stitched panoramic images to create interactive walkthroughs, the immersive view tour technology relies on a process called volumetric rendering. 

One of the most effective methods is Gaussian splatting, which plots millions of data points in space to create smooth, lifelike visuals.

This technology is built on computer vision. It doesn’t just produce a single video. 

It enables users to create limitless variations from one capture. Fly-through paths, image angles, pacing, and even visual elements can be customized. 

With AI, users can remove distracting items from a scene, reposition the perspective, or highlight specific features without manual editing.

With tools like Aether, the process is fully automated:

• Spaces are scanned using 360° cameras in just a few minutes
• AI processes the footage into immersive, navigable content
• Final assets are delivered within 72 hours
• Videos can be downloaded and published to websites, social media, and Google Business Profiles

This makes it easy for teams to generate high-quality content without a production crew or complex editing software.

What is Aether?

Aether is the latest product from Threshold 360, created to meet the rising demand for more immersive and dynamic location content. It builds on the foundation of traditional virtual tours, adding cinematic motion and AI customization to create videos that feel more like a guided experience than a self-paced walkthrough.

While our core tour technology is designed to help customers make confident decisions, Aether is built for discovery. It helps businesses attract attention at the top of the funnel by delivering high-impact visuals that are easy to share across websites, social platforms, and listings.

Think of it as a new way to bring spaces to life online, with the same simplicity and speed that customers already expect from Threshold 360.

What Makes Aether’s Immersive View Tour Technology Unique?

Aether builds on immersive view principles but takes them further with automation, customization, and scalability.

Its core difference: capture once, create limitlessly. A single scan can produce an entire library of marketing content.

With Aether, businesses can:

• Adjust fly-through angles and visual paths
• Control the pace and camera perspective
• Create different versions for different audiences

For example, a wedding venue might use one version of a tour for couples and another for corporate clients. 

A restaurant could show the ambiance during peak dining hours versus a quieter lunch setting.

Unlike drone footage, Aether’s video tours don’t require flight permissions or weather considerations. And unlike traditional virtual tours, the result feels more like a cinematic experience than a slideshow.

All content is exportable as video files which you can distribute in many different ways. 

This allows easy publishing on websites, social media, and Google Business Profiles. 

Aether also includes weekly updates, meaning new content can be added without re-scanning the space.

It’s an accessible way for businesses to deliver immersive storytelling at scale, all while saving time and production costs.

Why Aether Works: A Proven Process for Driving Engagement

Aether isn’t just about technology. It’s built on a proven, streamlined process that makes it easy for businesses to create immersive content that drives real results.

The Aether Experience:

1. Discover Aether

You might come across Aether through a Google search, a webinar, or a video on another business’s Google Business Profile. However you find us, you’re here because you want a better way to show off your space.

2. See the Solution in Action

We’ll walk you through exactly how Aether works, using real examples of different tours. You’ll see how one capture can turn into limitless content.

3. Schedule Your Capture
When you’re ready, you’ll create an account and schedule your capture. You pick the time, and we take care of the rest.

4. We Capture Your Space

One of our certified creators visits your location and completes the capture in just a few minutes. You don’t need to shut down, reschedule, or clear the space. Our process is fast and low impact.

5. We Prep for Publishing
Before your content goes live, we make sure it’s ready to be shared across key platforms—like your Google Business Profile, Apple Maps, OTAs, and more.

6. Content Goes Live
Within 72 hours, your immersive videos are ready. You can download them, publish them on your website, share them on social media, or add them to your listings.

 7. See the Engagement Roll In
Aether is built to increase foot traffic and online engagement. Many businesses see it pay for itself within the first 30 to 60 days. And with our 90-day satisfaction guarantee, there’s no risk in getting started.

“A lot of people we’ve worked with had already looked into drone video but ruled it out. The cost was too high, or they weren’t allowed to fly drones in their space,” said Jesse, the lead engineer behind Aether. “When we show them what Aether can do, the reaction is almost always, ‘This is what I’ve been looking for.’ It’s fast, customizable, and shows off the space exactly how they want.”

Who Benefits Most from Aether’s Immersive View Tour Technology?

Immersive view technology is designed for any business that relies on in-person visits, but wants to influence those decisions online.

These industries see the most impact:

• Hospitality
  Hotels and restaurants can showcase ambiance, room layouts, and dining experiences in a way static photos can’t.

• Event Venues
  Planners and guests can explore spaces in advance. This is key for weddings, corporate retreats, and large events.

• Senior Living & Healthcare
  Families can preview living arrangements and facilities remotely. This reduces stress and builds trust during important decisions.

• Tourism & Museums
  Locations with historical or cultural value can bring their spaces to life online. Unlike drone videos, immersive tech works indoors and captures fine details.

• Retail
  Stores can provide a walk-through of product displays and store layouts, helping customers feel confident before visiting.

How Can Businesses Use Aether’s Immersive View Tour Technology?

Aether simplifies content creation and distribution. Businesses can use the immersive videos across all their marketing channels.

Here’s how:

• Embed on websites
  Showcase immersive tours directly on landing pages to boost time-on-site and conversions.

• Update Google Business Profiles
  Upload immersive video content to enhance visibility and search rankings. Google favors rich media.

 

• Publish on social media
  Use custom fly-throughs to highlight key features and grab viewer attention.

• Send in email campaigns
  Add immersive video to email promotions or booking follow-ups. It gives recipients a reason to click.

Because the visuals are customizable, teams can tailor content for different campaigns, audiences, or seasons—all from one scan.

“We had a customer who didn’t like that a certain part of their restaurant showed up in the tour,” said Jesse. “In five minutes, we created a new version that excluded that area. Another client wanted a hidden room featured, so we added it and changed the flow of the entire tour. That kind of flexibility just isn’t possible with traditional video or drone footage.”

Businesses no longer need separate teams for video, photography, and site visits. Aether handles it all through one streamlined process.

How to Experience Aether for Yourself

Immersive view technology is no longer experimental. It’s here, it’s accessible, and it’s already changing the way businesses connect with customers online.

Aether offers a fast, flexible, and cost-effective way to bring any space to life. One scan is all it takes to create a library of immersive video content, ready to publish and share.

Want to see how it works?

Schedule a demo to explore what Aether can do for your business, and experience the future of immersive content firsthand.