Marketing a physical space today isn’t about waiting for people to find you. You should be meeting them where they are, making an impact, and turning digital engagement into real-world visits. 

It’s about predicting demand instead of just reacting to it. 

It’s about using technology not as a gimmick but as the backbone of your strategy.

 

With new technology shaping consumer behavior, here’s how you can stand out, drive traffic, and increase bookings in 2025. 

 

Step 1: Own Local & Voice Search

If your business isn’t showing up in “near me” searches or voice assistant results, you’re invisible to potential customers. It is essential to be optimized for local search. 

 

Here’s what to do: 

• Keep your Google Business Profile up to date (photos, hours, FAQs, etc).
• Optimize your website for voice search queries (e.g. “Best event space near me for 100 guests”).
• Encourage customer reviews. These impact your ranking in local search results.

 

Pro Tip: Use location-based keywords like “wedding venue in downtown Austin” to improve SEO.

 

Tool to Use: Moz Local – Helps manage and optimize your business listings across multiple platforms, ensuring accuracy and improving search rankings.

Step 2: Make Virtual Tours Your Best Sales Tool

 

Static images aren’t enough anymore. 

Consumers expect an interactive preview before deciding to visit. A high-quality virtual tour can increase bookings and reduce friction in the decision-making process.

 

Here’s how to implement this with Threshold 360: 

• Add a Threshold 360 virtual tour to your website, social media, and Google Business Profile
• Use hotspots in your tour to highlight key features (e.g., “Click here to see the VIP seating area”). 
• Create custom maps to show your proximity to landmarks, transportation hubs, and events.
• Promote your tour in email campaigns and social ads to drive more traffic and engagement.

 

Pro Tip: Use Threshold 360 Analytics to track how potential customers interact with your tour and adjust your marketing based on their interests. 

 

Tool to Use: Threshold 360 – Industry-leading virtual tour technology that allows businesses to showcase their space in an interactive and engaging way.

Step 3: Personalize Marketing with AI

 

AI is reshaping marketing by delivering the right message, to the right person, at the right time. If you’re not using AI-driven tools, you’re missing out on higher conversions and better customer engagement.

Here are some action steps:

• Use AI-powered chatbots on your site to answer FAQs and capture leads 24/7.
• If you’re using Facebook Messenger, leverage its built-in chatbot for free. There are affordable chatbot solutions like Tidio or ManyChat that you can use.
• Send personalized email sequences triggered by customer behavior (e.g., follow-ups for users who viewed your space but didn’t book).

 

Pro Tip: Use AI to identify high-intent visitors—those who engage with your virtual tour or spend time on key pages—and automate personalized follow-ups through email, ads, or chatbots to drive conversions.

 

Tool to Use: Mailchimp – An affordable email marketing platform that allows you to send personalized, automated email sequences triggered by visitor behavior, helping turn interest into bookings.

 

Step 4: Blend Digital & In-Person Marketing

 

You know that marketing doesn’t stop once a customer arrives. The best businesses are using hybrid strategies to merge online and offline engagement, keeping visitors connected even after they leave.

 

Here are some ideas: 

• Use QR codes on-site to lead visitors to exclusive offers, virtual tours, or event details.
• Set up geofencing ads that target people in your area with time-sensitive promotions.
• Host in-person activations like influencer dinners, pop-up experiences, or community events to drive engagement and bookings.
• Livestream behind-the-scenes content (chef’s table at a restaurant, a hotel suite walkthrough, or an interactive Q&A with an event planner) to generate buzz and reach a wider audience.

 

With a digital strategy, your space stays open around the clock by allowing potential visitors to explore through a virtual tour, even outside business hours.

Want to learn more about how virtual tours can help you sell your venue around the clock?

Check out this Threshold 360 webinar for more expert insights.

 

Pro Tip: Pair in-person events with exclusive digital content. For example, you can offer a “VIP virtual tour” to email subscribers before launching a new space.

 

Tool to Use: Canva – Easily create QR code designs, promotional graphics, and engaging digital content for hybrid marketing campaigns.

 

Step 5: Track What Works and Optimize

 

Stop guessing and start growing. You can measure your marketing efforts by using real-time data to refind your strategies and maximize ROI. 

 

Here’s what you can do: 

• Use Threshold 360 Analytics to track engagement with your virtual tours.
• Use Google Analytics and Google Search Console to monitor booking conversions, website traffic, and local search rankings to see what’s working.
• A/B test different marketing strategies, including social media content formats, captions, posting times, and ad creatives to identify what resonates most with your audience.
• Test short-form vs. long-form content (Reels vs. carousel posts) to see what drives more engagement.
• Experiment with call-to-action phrasing (e.g., “Book Now” vs. “Take a Virtual Tour”).
• Compare organic vs. boosted posts to measure reach and conversion impact.

Pro Tip: Set up automated reports to keep an eye on your top-performing channels and adjust strategies accordingly.

 

Tool to Use: Meta Business Suite or Later – Both platforms allow you to track engagement on different post formats, helping you refine your social strategy based on real data.

Elevate Your Marketing in 2025

 

Marketing your physical space in 2025 is all about staying ahead. The businesses that embrace interactive experiences, AI-driven insights, and local search dominance will win the battle for visitor engagement.

 

For a more in depth guide on boosting engagement this year, check out this article here.

 

Want to see the impact of virtual tours firsthand? Book a demo with Threshold 360 and discover how immersive digital experiences can turn online interest into real-world bookings.